We are delighted to announce the strengthening of the partnership between ProNatura and Primeur Bio du Souss (PBS). After 7 years of close cooperation, PBS has become the North African leader of organic vegetable production thanks to its organization, its reputable quality and the size of the operations (8 farms over 200 ha).

We strongly believe the future success of our partnership resides in an even stronger collaboration between production and commercial which will lead to the integration of the production and the packing operation of PBS in ProNatura Group. This integration could come to fruition by July 2009.

For the coming season, winter 2008 / 2009, ProNatura will be the exclusive distributor in Europe of PBS production.
ProNatura will send 2 commercial executives to second PBS in developing and organizing direct shipments from Agadir to our customers hence improving customer service and quality.

This year we expect to commercialize around 7 000 tonnes of product among which tomato, peppers, courgette, cucumber, aubergine and melon. We shall also inform you in due course of the citrus production both organic and in conversion.

Henri de Pazzis (ProNatura's Chairman and Lahcen El Hjoujy, PBS's Chairman)