British producers struggle to keep up with consumers' soaring demand.

Figures to be released this week will reveal that the organic industry is in grave danger of becoming a victim of its own success. The public hunger to shop ethically, locally and sustainably - a phenomenon that reached its acme with the high-profile opening last month of the American Whole Foods Market in London's Kensington High Street - is eating up British crops faster than farmers can produce them. The organic sector's success is creating problems that could end up irrevocably damaging consumer confidence in organic food.

Source:The Guardian - Amelia Hill - July 1, 2007

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